Multi-dimensional brand strategy bringing your boldest ideas to life.
BASED IN LOS ANGELES • BUILDING BRANDS WORLDWIDE
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WHAT I DO IN 10 SECONDS
I empower innovative brands to thrive in overcrowded or unchartered market spaces by establishing brand clarity, developing brand consistency, and identifying strategies to elevate brand awareness + engagement.
RESEARCH + DISCOVERY
What is your brand? Why does it matter?
An essential element of building a reputable + recognizable brand is understanding your brand’s unique value proposition, differentiators, audience, and positioning. The research + discovery phase involves asking a lot of the right questions to uncover your brand’s “why” — and knowing these answers will illuminate exactly how your brand can make the biggest impact. Learn more →
FOUNDATION + MESSAGING
How do you communicate your brand?
Once we understand who you are, let’s bring some clarity as to how you’ll share that with the world. Developing your mission, vision, values, personality, + voice is all part of the process to ensure your consumers will experience your brand exactly in the way it’s intended. Learn more →
ACTIVATION + CREATIVE DIRECTION
Where + how does your brand come to life?
Building a solid brand means establishing consistency across all customer touch points - from your online presence, to your packaging, to the in-person experience. Not sure what you need? Let’s evaluate your customer journey to identify more ways to infuse your brand into everything you do. Learn more →
WHO I AM IN 10 SECONDS
Hi, I’m Gina.
A big thinker with an obsession for creating unforgettable brand experiences, I work with forward-thinking founders + brands to help them discover, develop, + communicate radical brand direction.