ABOUT ME: AT WORK
Hi, I’m Gina.
Seriously obsessed with the power of intentional branding, I live to help brands discover + develop the clarity they need in order to reach their highest potential.
My background includes a degree in Sociology studying systems + human behavior, time as the Director of Communications for a large education-based non-profit, and many years building a brand as the Director of Marketing + Operations for a small fitness start-up. My cumulative experience has undoubtedly shaped who I am as a strategist: I’m equally as analytical + organized as I am creative + innovative, I take a holistic approach to problem solving, and I am forever looking for ways to improve the world as we know it.
I’ve never been one to settle for doing things “just because” and love working with brands that aim to push boundaries + do things a little differently. But enough about me. Let’s talk about you.
ABOUT ME: AT PLAY
When I’m not strategizing, I’m…
Traveling (ideally) with my camera in hand (definitely).
Whether it’s taking a road trip to a national park or catching a flight to a foreign city, my creativity is fueled by challenging myself to explore outside my comfort zone + get a glimpse of the world with new perspective. Photography is by far my favorite way to make sense of + share the feeling I get when I’m exploring a new place. Like my branding work, my photography style gravitates towards minimal and light - with a little bit of grit.